Reception signs play a significant role in the success of a business. They are essentially brand ambassadors and the first visual touchpoint of the business. Smart reception signs set the tone for the visit and portray the business as a professional establishment. Signs also demonstrate pride in the brand and raise the business’s perceived value in the minds of visitors.
Find out how you can make your business look more professional and make a strong first impression. In this article, we look at five benefits of office reception signs.
1. They add to the décor
Channel letters, neon signs, wall murals and the like are great ways to display the business name and logo. However, custom lobby signs are excellent for complementing the décor of the lobby too. Customize your sign to really make your office stand out from your competitors’. Make no mistake, the human eye is drawn to attractive things and a well-designed reception sign will attract the attention of visitors.
2. A great first impression
As we touched on before, signs in the reception area are the first major visual touchpoint of your business. And as with everything else, the first impression matters! Well-designed signs convey a sense of professionalism and quality that sets the tone the right way from the beginning. Remember, the higher the perceived value of your business, the more likely it is that clients are going to have a positive experience. New businesses in Edmonton edge over their competition with great lobby signage.
3. They provide helpful information
Signs in your reception area help people understand your business and its operations. Other than identifying the office clearly, they provide vital wayfinding information. Visitors far prefer being able to navigate the space on their own rather than having to ask for directions. At larger premises, directory signs can show layouts and room numbers, remind people about physical distancing and face masks for COVID-19.
4. They are interactive signage
Digital signage in the lobby has become extremely popular in recent years as businesses find they are perfect for offering different messaging regularly. Visitors prefer the distraction, too, and have something to look forward to while they wait. If you can, why not pursue subtle promotion. Choose digital displays and keep refreshing your lobby.
5. They show off your accomplishments
Awards and accomplishments are huge draws for clients and employees alike. After all, everyone likes to work with the best. A trophy cabinet is one way to go about it, but office reception signs are great ways to provide a background to the business’s journey.
Best reception signs in Edmonton
At 3SixtySignSolutions, we work with businesses across Edmonton for their custom lobby signs. We are committed to building high quality, affordable signs that raise the ambience of your reception. Speak to a representative to get a quote for your sign.