Jewellery is a commodity that is always in demand and today there is no dearth of jewellery brands to shop from. Apart from the big jewellery companies, there are several small jewellery businesses that have sprung up over the last decade. As a result the competition to stay afloat has increased. Hence, business owners are looking for creative ways to market their brand and products in order to gain the attention of customers. If you are someone who owns a jewellery business and is looking for ways to promote it then you can opt for the following methods.
Email is one of the most potent methods for marketing your products and staying in touch with the customers. People who have subscribed with your brand can receive periodic newsletters which can inform them of any new products that are being launched. You can also use emails to inform your customers about any upcoming sale or events that they would like to be a part of. Emails are also a great way to get in touch with customers who have not shopped with you’ll in a long time and re-engage them.
There are several people who read daily newspapers and we often the power of the local press for reaching out to customers. Publishing advertisements or articles regarding your jewellery in the local newspapers can get you the much needed attention of people who are not on social media but read the newspapers daily. You can also use this platform to advertise an event or your new collection of bespoke engagement rings.
The coronavirus pandemic has given a new push to businesses being conducted online. Having a fully functional user friendly website has become the necessity of the hour. Having a website for your business allows people to go through your catalogue from the comfort of their homes and make a purchase without having to visit the store in person. You can also opt for push notifications that will alert the customer regarding an ongoing offer regarding a particular product that they are viewing.
Social Media Presence
Today we are living in the age of social media where it plays a huge role in influencing our choices and the kind of life we live. It is also a boon to many businesses where they can reach out to a larger number of people. Having social media presence has become imperative to the success of a jewellery business. It give you a platform to collaborate with influencers and showcase your products that will enable people to buy from you if they are interested.
Sponsor a Charity event
Sponsoring a charity event or organizing a fair for a cause will give you the much need exposure for your jewellery business. For example, if you deal with lab grown diamonds UK and jewellery you could sponsor an event that champions the cause for a cleaner environment and promote your jewellery during the same.