There are many ways social media can play a role in your website’s search rankings. Even simple things like posting a link back to your website on your social media accounts is weighed according to Bing. In order to use social media to help with your rankings, you need to implement proper social media optimization tactics and strategies. Here is a list of some great SMO tips to get the most out of your social media efforts.
- Grow Your Followers Across All Platforms
Simply having a large number of followers on Facebook won’t boost your website’s ranking. However, it’s one of the best ways to generate free links back to your site which will most definitely help you boost your rankings. By posting your latest content to your followers, it’s very likely that they’ll share it with others in their network.
This can lead to it getting picked up by other bloggers, news sites, industry sites, aggregators, and communities. Basically, the more followers you have, the more likely that the content on your website will be shared. To make the most out of this fact, you want to make sure you’re building followers across all the major social media platforms.
- Integrate Social Media On Your Website
Social Media should be a big part of how your website functions. Integrating social media into your website can be done in several ways. The first is ensure that you setup social sharing buttons on your website. This will help your content get more exposure and possibly more links for your search campaign. The second is to allow users to login using their social media accounts.
For example, if you have a blog, you can allow people to leave comments by simply logging in through Facebook. This can lead to higher engagement, an improved user experience, and possibly higher conversions. Finally, you want to integrate feeds and special functions. For example, in lieu of a image gallery, you can add an Instagram feed on your site. Another one is the Pin It function you can enable across all the images on your page.
- Use Target Keywords and Hashtags in Your Social Posts
Look at the target keywords you are trying to get your website to rank for. Then use these keywords in your social posts. This will help describe the topic of your content to your followers and also increase the engagement of your posts. Again, the goal of doing this is to catch the attention of your followers and get them to share your post with others.
You also need to remember that social media sites are search engines too. People use them to look for specific topics which lead to free followers, leads, and traffic. And while you’re at it, you’ll want to use hashtags across all social media platforms. Users refer to hashtags for trending posts and related topics on social media. Here’s a helpful guide to using hashtags for Instagram.
- Leverage Your Audience for More Links
One of the better ways to use social media to boost your rankings is to leverage your existing audience with viral campaigns. The most basic example is to start a sweepstakes where people will have to link back to your social media profile and your website to participate. If the prize is attractive and targeted towards your audience, you’ll get a great response and it could lead to a viral campaign.
You can even extend this idea to your website and blog for even greater exposure. Heck, if all somebody needed to do was link back to your website to win a free $200 prize, why wouldn’t they? This is just an example of how you can leverage your audience to generate even more links back to your site. Some of the biggest brands around the world use this strategy to build followers and promote their marketing events.
- Produce More Video Content for YouTube
Not enough website owners are publishing content on YouTube. While it primarily started out as a video site, it has slowly evolved into a social media site over the years. Features like live chat, share options, streaming, subscriptions, and others have made it more interactive. In fact, it’s the second most trafficked site on the Internet right after Google.
The biggest benefit of producing video content for YouTube is that Google often displays video listings in their search results. You can also link back to your website in the video description. This translates to a double benefit of being able to have a distinct ranking in the search results while also getting a free link back to your website.
These are just a few of many social media optimization tactics and strategies you can use to boost your website rankings. These tips are a great place to start, but there are many other things you can do further your results. It’s highly recommended that you continue learning and look for other creative ways to use social media to support your SEO campaign.