Lockdown after lockdown has taken a toll on main street businesses across Edmonton. Business owners, particularly restaurant and café owners, are looking for ways to recoup those lost sales. And with the holiday shopping season looming, storefront window graphics are the best way to get people ringing in through the front door.
Why do custom window graphics increase foot traffic and generate leads?
Inform, persuade and remind – those are the three goals of advertising. Window graphics are one of the best, most cost-effective ways of achieving that. They turn a blank store window into a large billboard. Their close proximity to the people they are advertising maximizes their effect. Finally, since graphics are usually quite informative, they help fill the sales funnel.
Find out how you can use storefront window graphics to bring more customers into your store.
1. Add a new dimension to your display
Mannequins standing forlornly in the storefront don’t translate into sales (or even interest) because they are too out of context. Use custom window graphics to set the stage and bring life to the storefront display. Basically, the goal is to add visual flair to your storefront and make people point and go “ooh”.
2. Talk about new products
‘New Arrivals’ – you must have seen that typical red poster in storefront windows in Edmonton at least once before. That is the least informative and engaging way of telling people you have something new in-store. Do you ever see Apple call its iPhone “Just another new phone?” Be descriptive and highlight what’s new and exciting about your new products and services with storefront window graphics.
3. ‘Tis the season(al sale) to be jolly
Black Friday, Christmas, Hanukkah, Boxing Day, New Year’s Day – the 2020 holiday shopping season is almost upon us! Get out your festive spirit and get ready for a couple of months of frantic sales and selling. Seasonal window graphics are a great way to decorate your storefront and get your audience in the mood for some holiday spending. Scrooge out now and your store may be skipped this season.
4. Show you are COVID-19 ready
Social distancing, masks and regular hand sanitizing have really helped keep infection numbers low in Alberta. No wonder people are basing buying decisions on whether a store is COVID-19 ready or not. Window decals boldly declaring the store ‘COVID-19 ready’ will encourage people to browse safely.
5. Talk up your new online store
A customer is a customer whether they visit your storefront or your website. Hundreds of businesses in Edmonton took their stores online to take orders during COVID-19. Promote your new website, Instagram, YouTube, and Facebook pages with window decals.
3Sixty Sign Solutions is proud to work with businesses across the city for all their window signage needs. We love to bring creative designs businesses to come up with to life during the holiday season. Talk to us about getting vinyl graphics for your store. We print, cut, and install graphics.