How to create a personal brand?

personal brand
personal brand

I really wanted to add in the subtitle “from scratch”. But it won’t work from scratch. The fact is that you already have a personal brand. What others think of you is your brand. So you have to work with what you have. And perhaps improve the situation.

— Oh, the car is rattling something. I’m going to the car service after work. Again, half the salary will have to be left there …
– Why do you need a service? Do you remember Seryoga, my neighbor in the garage? The man has golden hands! He will do everything in the best possible way and take some money.

This is an example of a personal brand and how it works. If you are an expert in some field and have a positive reputation, then you have a good head start. Use it wisely and you’ll be fine!

And now let’s talk about the formation of the concept of personal branding. So here are the five steps you need to take:

1. Self-identification

Who you are? What desires do you live for, what kind of specialist are you, what are your beliefs, how do you position yourself? Think about it and answer all questions honestly. Remember that the key word here is honesty. Appreciate yourself for who you are, and do not want to appear.

2. Expertise

It is impossible to understand equally well the psychology of preschoolers, the construction of intergalactic cruisers and the preparation of cucumber jam. To become a recognized expert and build a personal brand, develop one direction. But much deeper than other people.

3. Philosophy

This paragraph is about values, attitude to life and others. Not only in business, but also in communication with friends, family, acquaintances and strangers. Important: do not start branding until you decide on a philosophy, because it is the foundation on which the brand is built.

4. Originality

The higher the level of competition, the more important it is to be different. What can be used to uniqueize your own brand? Literally everything! Geography, a narrow niche, added value, a recognizable style, a different form of service delivery – your USP can be built on any feature. The main thing is that it should be interesting not only for you, but also for the target audience.

5. Legend

Tell us about yourself. How did you get into this direction? What did you have to face? What challenges have you overcome to get where you are? People love stories. And either you tell your story yourself, or the audience will come up with it for you.

Well, that’s all! It remains to collect the information together and the personal brand model is ready. Of course, there is still a lot of work ahead – from choosing a promotion strategy to managing reputation. But that’s a completely different story.

By the way! A personal brand does not have to be created personally. In this regard, it is no different from a corporate or product one, so it can be ordered from a branding agency.


What do you think?


Written by Jack Leo

Story Maker

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