Researchers have found that up to 90% of snap judgments made about products can be based on color alone. This figure is astoundingly eloquent as to the importance color has in the craft of your brand.
Also, colors have a great impact on the perception of the brand. This means that colors are crucial as to influencing how your audience sees the personality of your brand.
All of this implies that colors are one of the most powerful resources in regards to brand awareness. By making a wise use of your brand colors on your video, your audience will be able to recognize it right away and easily recall it afterwards.
When marketing videos are showing something, they’re basically making viewers store information that they can later recall, which is essentially at the core of people becoming aware of a certain brand.