Leona Chan
May’2021, Hong Kong:Hong Kong-based copywriting agency Wordcraftis extending its existing scope of services to crisis communications to meet the needs of clients who lack support in this critical area.
Every company needs a sound crisis communicationsplan. When a crisis occurs, often suddenly and unexpectedly, a brand can be seriously affected with long-term consequences. Though they may start at the local level,one third of all business crisesmayspread globallywithin few hours. Hence, any company small or large should be well-prepared to mitigate the negative and potentially lasting impact of such incidents.
Wordcraft’s relatedservices will comprisepreparing holding statements for various stakeholderscoveringa wide spectrum of scenarios, management preparation training, and 24/7 assistance during crises.The company’s new capability will be headed by a crisis communications expert with over 15 years of first-hand experience handling challenging incidents in a senior position with global powerhouses.
The company will start offering its new services to its existing clients, who may not always have a full-fledged, comprehensive crisis communications plan in place and may need urgent support should an incident take place. Besides the new capability, Wordcraft offers a wide range of multilingual copywriting and translation services, as well as assistance on communications strategy and financial reporting, both sensitive areas for its clients.
About Wordcraft
Wordcraft skillfully writes compelling content for effective communication. The company is an award-winning copywriting agency based in Hong Kong dedicated to writing creative, well-researched and elegant copy in English, Chinese and many other languages. Wordcraft also offers advice on communication strategy with specialties in crisis management and investor relations.
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