AddyMade
In order to develop a strong, deep connection with your audience, you need to bring them close to your brand. Your visitors need to see something they can relate to. Marketing videos can help you make this happen by showing animated characters who represent your potential customers.
This representation grows empathy within your viewers. Since they’re watching something that stands for them, they won’t just identify with those characters but they will also feel more engaged to what your company is selling.
Source: https://addymade.com/explainer-videos-help-you-get-close-to-your-audience/
