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When it comes to Search Engine Optimisation, one of the most important steps is selecting the right keywords for your website. Keywords are the bridge between what people are searching for and the content you offer. They help search engines understand your content and match it with users’ queries.
But with so many factors to consider, you must be wondering where to start. Don’t worry; we have got you covered. In this blog, we will break it down for you in a way that is easy to understand. So, let’s get started!
Understand Your Audience
According to some SEO specialists in Australia, before diving into keyword research tools, it’s essential first to understand your target audience. What are they searching for? What problems do they want to solve? By answering these questions, you’ll gain a clearer idea of the words and phrases they might use when searching online.
For example, if you run an online store selling handmade candles, your customers might be searching for terms like “best-scented candles” or “candles for relaxation.” Understanding your audience’s needs and desires provides a strong foundation for the next step—keyword research.
Use Keyword Research Tools
Now that you’ve got a sense of what your audience is searching for, it’s time to dive into keyword research tools. These tools are your secret weapon—they’ll give you valuable insights into the search volume, competition, and even related keywords. Some popular keyword research tools you can use are:
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Google Keyword Planner: This tool is free to use and will help you discover keywords related to your business, along with their search volume and competition levels.
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Ubersuggest: A user-friendly tool that provides keyword suggestions along with SEO difficulty and search trends.
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SEMrush: This paid tool offers detailed keyword analysis, competitive research, and more.
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Ahrefs: Another paid tool that is great for finding keyword difficulty and understanding what your competitors are ranking for.
Using these tools, you can gather data to decide which keywords to target based on their relevance and how competitive they are.
Focus on Search Intent
It’s not just about picking the most searched keywords; you need to focus on the intent behind those searches. Search intent refers to the reason why someone is searching, and it can be broken down into four main categories:
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Informational: The searcher wants to learn something (e.g., “How to choose the best SEO keywords”).
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Navigational: The searcher is looking for a specific website (e.g., “Facebook login”).
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Transactional: The searcher is ready to make a purchase (e.g., “buy handmade candles online”).
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Commercial Investigation: The searcher is exploring options but isn’t quite ready to purchase (e.g., “best scented candles for relaxation”).
For your website, you’ll want to choose keywords that match your audience’s intent. For instance, if you sell candles, you might want to target transactional and commercial investigation keywords like “buy organic candles” or “best candles for relaxation.” This ensures that the people who find your site are actively looking for what you offer.
Check Out Your Competitors
You should not hesitate to look at what your competitors are doing. Understanding the keywords they’re ranking for can help you identify gaps in your own strategy. You don’t have to copy them, but analysing their websites using tools like SEMrush or Ahrefs can give you valuable insights into what’s working in your niche.
Additionally, by seeing which keywords are bringing your competitors traffic, you might discover new opportunities for your website that you hadn’t thought of before. This approach is used by almost every Search Engine Optimisation Agency in Australia to ensure they’re on the right track and achieving the best results.
Monitor and Adjust Over Time
SEO is never a one-time thing. Instead, it is an ongoing process of monitoring how well your pages are ranking. If a keyword isn’t driving traffic or conversions, it might be time to switch things up. Because adapting to changes in search trends or audience behaviour will help you stay ahead of the competition.
Conclusion
SEO keywords aren’t just about ranking higher—they’re about connecting with the right people at the right time. By carefully selecting keywords that speak to your audience’s needs, you’ll build a more purposeful online presence. If you’re looking to boost your website’s performance, partnering with a trusted SEO agency can make all the difference.
Are you ready to take your website’s visibility to the next level? iDigify is the best SEO company in Adelaide, offering proven strategies to drive actual results. Visit the website or give a call for further information.
