Emma Megan
Social media platforms have become essential business marketing tools in today’s digital age. Among these platforms, Instagram is a powerful tool for reaching and engaging potential customers.
With over a billion active users, it offers a vast audience that can tap into to boost your business’s visibility and attract followers.
We will explore practical strategies and techniques to help you gain followers for your business on Instagram.
How to Create an Instagram Business Account
Creating an Instagram business account is a breeze! Let’s walk through the simple steps that will allow you to showcase your products and services on the Instagram app.
Download the Instagram App. If you haven’t already, head to your device’s app store and download the Instagram app.
1. Create an Account and Choose a Username
Tap on “sign up” to create your account and enter your business email address. If you prefer to connect your existing Facebook account, select the option to sign up with your Facebook account.
It’s time to select a username that reflects your business, location, or brand. Typically, companies opt for their official business name as their username (e.g., @likeshigh, @hubspot).
If your company has multiple locations, collections, or sub-brands, you can create unique accounts for each. Expand your company name to craft specific Instagram handles.
2. Switch to a Business Account. Now that your account is all setup, head to the settings to convert it into a business account. In the settings menu, scroll down until you find the option “Switch to Professional Account.”
Upon selecting this option, you will present with two choices: “Creator” (for public figures, artists, producers) or “Business” (for brands, retailers). Choose the type of professional account that best suits your needs and follow the prompts to proceed.
3. Provide Your Business Contact Information. After successfully switching to a business account, you can add essential business information, including your email address, phone number, physical location, business category, and operating hours. Additionally, you can craft a creative bio showcasing your tagline or other pertinent details.
How to Gain Followers for Your Business on Instagram
1. Define Your Target Audience
Before diving into Instagram marketing, it’s crucial to identify your target audience. Understanding their demographics, interests, and preferences will enable you to create tailored content that resonates with them. Conduct thorough market research and develop buyer personas to guide your marketing efforts effectively.
2. Optimize Your Instagram Profile Your Instagram profile serves as the first impression for potential followers. It should reflect your brand identity and entice visitors to hit the “Follow” button. Here are some key elements to optimize your profile:
1) Profile Picture – Choose a high-quality, recognizable logo or image that represents your business. Consistency across all your online platforms helps establish brand recognition.
2) Username and Bio – Select a username that aligns with your business name or relevant keywords. Craft a concise and engaging bio that communicates what your business offers and why users should follow you. Include relevant hashtags to increase discoverability.
3) Website Link: Utilize the link in your bio to drive traffic to your website, blog, or landing pages. Regularly update the link to promote new content or campaigns.
3. Develop a Content Strategy
Compelling and visually appealing content is the cornerstone of Instagram marketing. By creating a well-planned content strategy, you can attract and retain followers. Consider the following elements when developing your plan:
1) High-Quality Visuals -Instagram is primarily a visual platform, so invest in creating captivating images and videos. Use high-resolution photos, professional editing tools, and appealing filters to enhance the aesthetic appeal of your content.
2) Consistency – Maintain a consistent posting schedule to keep your audience engaged. Post strategically when your target audience is most active on the platform. Experiment with content formats like carousel posts, videos, and Stories to keep your feed diverse and exciting.
3) Relevant and Engaging Captions – Craft compelling captions that complement your visuals and encourage audience interaction. Ask questions, share stories, or provide valuable tips to initiate conversations and increase engagement.
4. Hashtags
Incorporate relevant hashtags in your posts to expand your reach and attract new followers—research popular hashtags within your industry and niche to maximize visibility. Aim for a mix of broad and niche-specific hashtags to strike a balance.
1) Engage with Your Audience – Building a strong community on Instagram requires active engagement with your audience. Show genuine interest in their comments, respond promptly, and spark conversations.
2) Like, Comment, and Follow – Engage with other users’ content by liking and commenting on their posts. Follow accounts that align with your business and target audience. It helps increase your visibility and build meaningful connections.
How to Get More Instagram Followers
5. Collaborate with Influencers
Partnering with influencers in your industry can significantly boost your follower count. Seek out relevant influencers with a sizable and engaged following. Collaborate on content creation or arrange for influencer takeovers to tap into their audience.
6. User-Generated Content
Encourage your followers to create and share content related to your brand. Repost user-generated content with proper credits, fostering a sense of community and encouraging others to follow your account.
1) Leverage Instagram Features – Instagram offers a range of features and tools that can amplify your marketing efforts.
2) Instagram Stories – Utilize Instagram Stories to provide behind-the-scenes glimpses, exclusive offers, or time-limited promotions. Use interactive elements like polls, quizzes, and question stickers to engage your audience.
3) IGTV and Video Content – Create long-form video content using IGTV (Instagram TV) to showcase product demonstrations, tutorials, or interviews. Video content often garners higher engagement and can attract new followers.
4) Instagram Shopping – If you sell products, leverage Instagram Shopping to tag products directly in your posts and stories. It enables users to make purchases seamlessly, enhancing the customer experience. Make your post or video noticeable using buy 50k Instagram followers.
Growing your business’s Instagram following requires a well-rounded approach that combines compelling content, strategic engagement, and leveraging the platform’s features. By defining your target audience, optimizing your profile, developing a content strategy, engaging with your audience, and making the most of Instagram’s features, you can gain followers and increase your brand’s visibility.
