Richard
Picture some of the apps that have grown popular lately, like Airbnb or Uber. They are designed for completely different purposes, but they all have one thing in common: a satisfying user experience.
Behind every successful mobile app is a clean and convenient user experience. Thanks to a seamless, intuitive interface, users don’t have to hunt for each feature; they can shop, book, chat, or do other things within seconds.
Don’t get fooled by the seemingly effortless design, however. It is the product of meticulously-crafted UI/UX design by professionals who put thousands of hours into the app development process.
Every dollar spent on creating an enjoyable user experience can get you a hundred percent return or more. How? By increasing customer retention to a large extent because users would be reluctant to leave an app that looks great and works well.
Several big names like Amazon and Airbnb are successful because they invested in UI/UX design and testing, determining the paths that provided the best experiences to users – and then sticking to them.
Importance of UI UX Design
User Interface (UI) and User Experience (UX) design play major roles in ensuring every app’s success. Here are some ways it helps:
Encourages User Interaction
Designing an app based on user needs is a major aspect of UI/UX design. For instance, children will have different needs than adults, so applications will have to be designed differently depending on what works for each target group.
Designers will have to consider what is relevant and work accordingly. Some users will want a variety of features and functionalities within easy reach, whereas others may not be adept at handling too much at once in terms of features they may not know of.
Good design entails properly guiding users toward useful features without complicating things. A cluttered interface will drive users away rather than engage them, as will an excessive number of notifications. It is recommended to involve extensive testing throughout the process, so designers are better aware of what will or won’t work.
Increases App Popularity and User Retention
People believe in sharing what they went through with their near and dear ones to help them enjoy or avoid a similar experience. Those who liked using your app won’t hesitate to tell others about how awesome it was.
It goes the other way, too, where people might even discourage others from using your app if they feel the experience was sub-par. That’s why the most effective way to build customer loyalty and spread the word about your mobile app is to have an app design company create positive experiences with it.
Lowers Overall Expenses
Good design involves a lot of testing because it is vital to ensure every issue related to mobile app design is resolved before launch. Bug fixes can get far more complicated and expensive to fix in the long run, which is why the sooner the testers detect and fix them, the more cost-effective the entire ordeal will turn out to be. Also, it will help maintain the best app quality.
Testing as often as possible is important, and it is applicable to all steps of the app development process, not just development.
The Bottom Line
An engaging mobile app isn’t just about great coding. It’s about crafting an exceptional user journey, and that’s where User Interface (UI) and User Experience (UX) design become most important.
It is also possible to grow your business by making more specific UI/UX decisions with the help of reliable app designing companies. For instance, place the social sharing buttons just right, and you can unlock an excellent opportunity to attract new users by making it a piece of cake for them to share your app.
